Approach to Farming2020-06-25T00:08:24+00:00


New Zealand’s Approach to Farming Grass-fed Beef and Lamb

Eco-conscious. Sustainable. Regenerative. These are words often used to describe farming and agriculture practices that work in harmony with nature.

New Zealand is a country of incredible beauty, blessed with vast, wide open spaces. This is where you’ll find our farms. They’re about as far away from factory farming as you can get. Our farms provide a stress-free place for our animals to live. The clean air, mild climate, and abundant fresh water produce lush, green pastures all year long. Here our animals can roam free and enjoy their natural grass diet—the only diet that can give meat the most wonderfully natural flavor.



While we are proud of our lush landscapes, we are even more proud of our dedication to keeping our environment clean, green, and healthy. Our farmers, many of whom have been working their lands as families for generations, are committed to raising animals humanely and producing the highest quality meat, naturally. Our New Zealand farmers are dedicated to preserving biodiversity, reducing carbon emissions, and protecting the water, soil, and air. Their approach to farming is as unique as the country they love to work and live in.

They work with the rhythms of nature. They adapt to the seasons. They have a calm approach to nurturing their animals. And that is another reason it all tastes so good.

Simply the purest, most natural tasting grass-fed beef and lamb. Nurtured as nature intended, in one of the most beautiful and natural environments in the world.

New Zealand grass-fed beef lamb approach farming 2
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